A KONI is not your average shock absorber. They feature a number of standards that make them unique:

ADJUSTABLE
to set them to your personal preference and to compensate for wear.
TAILORMADE
not a copy of the original, but designed for a specific car or even conditions.
IMPROVEMENT
individually tested until the optimum in handling and comfort is reached.
SAFETY
the handling of your car is a major issue for your own safety
INVOLVEMENT
KONI test drivers are dedicated car enthusiasts themselves.
BUILT FOR A LIFETIME
a set of KONI shock absorbers will usually outlive your car.

KONI serves sporting drivers with a carefully designed range of sport shock absorbers. This line focuses on exceptional road holding combined with an acceptable level of comfort. Its characteristics include responsive steering, reduced body-roll and limited body movements. Externally adjustable shock absorbers make fine tuning even more easy.
The red KONI Special is designed for drivers who want to improve their car’s handling. Improved comfort and road holding combined with a higher level of safety, available for almost every car. Each shock absorber is customised for the car model. Hence, a KONI Special is always the best choice for replacement as well as improvement
The KONI Classic line makes modern shock absorber technology available for classic cars and cars from the ‘40s, ‘50s and ‘60s. They have the same superior qualities which the KONI Specials offer to modern cars. Classic shock absorbers are finished with the traditional black or red gloss (Identified as (black) or (red) and "wing” logo.